West Bend

Why choose West Bend?

West Bend was founded in 1894 after a fire destroyed a number of businesses in West Bend, Wisconsin. Afterward, area business owners banded together to form a mutual insurance company to provide broad insurance coverage at reasonable rates. We’ve been insuring homes, autos, and businesses in the Midwest – and beyond – ever since.

We’re proud of our longevity, as well as our reputation. West Bend is ranked in the top 75 property/casualty insurance companies in the country. We’re represented by 1,500 independent insurance agencies and we value the relationships we share with them.

West Bend places a high value on our core values of excellence, integrity, and responsibility. These values have enabled us to provide valuable insurance coverages and services to our policyholders for the past 125 years.

One of West Bend’s operating principles is “We serve our community.” We take great pride in supporting not just our hometown, but many other communities in which our associates and independent agent partners live and work. 

To fulfill that mission, West Bend established two foundations through which grants are awarded each year to very deserving, nonprofit organizations. They are the West Bend Mutual Insurance Charitable Trust and the West Bend Independent Agents’ Fund.