Our guest today is Adam Adams, a multifamily investor and podcaster. In this episode, we talk about growing your brand, building a lasting influence in your industry, and why podcasting might be the best way to network. If you’re ready to become a thought leader and build a strong presence in your industry, then this episode is for you!
Learn more about Adam and his journey at reiclarity.com!
“I would say that real estate is pretty much the biggest and most common people business.”
Adam talks about the importance of building a brand as a real estate investor. Real estate is a people business, so the best way to meet as many people as possible is to have a strong brand and build a community around it.
According to Adam, people have to go through 4 steps before they decide to invest with you. They first get to know you, then like you, then trust you, and eventually are ready to work with you.
Therefore Adam suggests thinking backward and focusing on networking. In his experience, if you want to have 1 deal, you’ve got to have 10 people who trust you, 100 who like you, and 1000 who know you.
“When you have your own thought leadership platform, you’re going to be booked on so many other podcasts so much easier. And it’s going to be less costly as well.”
Adam shares his 3 pillars of influence that will help you to get in front of people as the first step of your funnel.
- Have a thought leadership platform: This can be a podcast, a book, a Facebook group, etc.
- Meet in person: Organize a meeting, a conference, a workshop offline or online. The goal is to meet people face to face.
- Build your social media presence.
Of these 3 pillars, the fastest method of building influence is to have a thought leadership platform, and the best way to do that is by starting a podcast.
“If you have the financial means to outsource and work on the business instead of in the business, so on the podcast, instead of tedious editing, that’ll be a huge help for you.”
Although there are approximately 1.9M podcasts as of 2021, it is still a growing market. Every business owner has a place in the industry, you just need to know your avatar and be consistent.
For business owners who want to start a podcast, Adam recommends outsourcing the production and doing at least 1 episode a week. Consistency is key when trying to get onto the podcast charts, so streamlining your production is important.
At the end of the episode, Adam picks action steps from the REI Clarity Framework that are the most valuable for him. These are “Know Your Strategy”, “Find the Money”, “Grow Your Community”, and “Take the Risk”.
Out of these 4, “Find the Money” is the most important step according to Adam, even more important than finding the deal.
The steps to take before finding a deal:
- Get educated.
- Find a strong market.
- Build out your team in that market.
- Raise the money and try to get at least 66% pre-commitments.
- Find a good deal.
Mentioned in the show:
Learn how to grow your portfolio and reach incredible success the right way! Visit us here for everything you need to know: www.shineinsurance.com/reiclarity.
Special thanks to Adam Adams for taking the time to share so many great insights with us
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Show produced by Eni Horvath