In 2013, Shine founders Jeremy & McKenzie Goodrich were in a unique position to address an industry epidemic.
A few years prior, they met for the first time on Valentine’s Day at a local watering hole. A week later, they started dating. Jeremy was a decade into his career as an elementary school teacher. He’d recently lost the second of two children. Both passed away after long battles with metabolic disorders. McKenzie was parenting her own three-year-old and managing her dad’s insurance agency. They married in 2011.
Insurance conversations were a part of most evenings. There was so much potential to really help people in meaningful ways. And, insurance has a reputation for a reason – the old boy network and closed-mindedness can be a real drag. After 12 years she was ready to make change.
So she decided to take the leap and make a real difference. Jeremy was on board. In May of 2013, they both quit their jobs and started Shine with purpose: teaming with companies committed to modern ideals, growing a workplace where people are respected, and changing the way people feel about insurance.
SIMPLE. SMART. SHINE.
In the first years, they developed the Simple-Smart-Shine method. These three words embody the heart of the service we provide.
We make the process of getting insurance simple.
We communicate using clear and simple language
We handle the emotional labor, making our members lives easier
From company to policy, the options we offer are a smart wholistic approach to insurance
We are intelligent communicators sharing smart advice
We take the time to understand and explain, making you smarter
We expose industry -isms and injustice
We donate money and time to lift up underserved members of our community
When life brings you the worst, we shine the most
Shine offers the confidence that when you wake up to the smell of smoke, a smart insurance policy and people who truly care have your back. But even if you never experience a catastrophe, we use a portion of your premium to lift up our community and make it better. Shine membership means making you family, business, and community safer and happier, even if you never file a claim.