In 2013, Shine founders Jeremy & McKenzie Goodrich were in a unique position to answer a simple question: Can you approach a boring crusty industry like insurance with the heart and passion of a teacher.
A few years prior, they met for the first time on Valentine’s Day at a local watering hole. A week later, they went on their first date. Jeremy was a decade into his career as an elementary school teacher. He’d recently lost the second of two children. Both passed away after long battles with metabolic disorders. McKenzie was parenting her own three-year-old and managing her dad’s insurance agency. In 2011, they married and brought their stories together.
Insurance conversations were a part of most evenings. There was so much potential to really help people in meaningful ways, but insurance had a bad reputation for a reason. The old boy’s network and closed-mindedness was real and it dragged on McKenzie. After 12 years of it she was ready to make change.
So she decided to take the leap, start her own agency, and make a real difference. Jeremy was on board. He would bring the educator’s perspective. In May of 2013, they both quit their jobs and started Shine with a purpose: to change to way people feel about insurance by partnering with quality companies, making smart insurance simple, and building a business that centered around service & community.
SIMPLE. SMART. SHINE.
In the first years, they developed the Simple-Smart-Shine method. These three words embody the heart of the service we provide.
We make the process of getting insurance simple.
We communicate using clear and simple language
We handle the emotional labor of insurance, making our members lives easier
From company to policy, the options we offer are a smart holistic approach to insurance
We are intelligent communicators sharing smart advice
We take the time to understand and explain, making you smarter
We expose industry -isms and injustice
We donate money and time to lift up under-served members of our community
When life brings you the worst, we shine the most
Shine offers the confidence that when you wake up to the smell of smoke, a smart insurance policy and people who truly care have your back. But even if you never experience a catastrophe, we use a portion of your premium to lift up our community and make it better. Shine membership means making you family, business, and community safer and happier, even if you never file a claim.