Is there such a thing as Genuine Marketing?

At Shine, our favorite activity is chatting with folks about their life, their business, and how their financial decisions impact the future.  Those conversations are predominantly about insurance, but they run the gamut.  Sometimes we’re therapists, others we’re comedians.  The point is, we love to engage, listen and help.  Being a trusted adviser is the most fun and fulfilling part of what we do.

But every business owner must consider how to attract clients in the first place.  We know we’re good at what we do.  We’re sure that our product is second to none.  So how do we shout it out from the top of the mountain and a still stay genuine? Here’s what we think:

Service & Referrals

This is our #1 tool for attracting new clients.  Maybe it’s just what we’re passionate about, but we really believe that being caring and consistent sets us apart.  Then we trust our clients to spread the word.

 Social Media

We love social media and how conversations get going.  Posting humor, personal topics, and industry relevant information helps us to educate folks and make insurance more digestible for everyone.  Whether our readers ends up working with us or not, insurance being less scary is good for everyone.

 Showing Up

Being a business owner means getting your face out there and just being real.  Knowing that helps motivate us when there’s an event and we know we’ll love it but need that kick out the door.  We’ve all just wanted to stay home or get things done at the office but it always feel good once we’re there.  Showing up is good for us and good for our business.

 Community Service

Taking care of our community is at the core of who we are.  Fulfillment from giving is a core human characteristic and may be as important as diet and exercise to a healthy lifestyle.  It’s a part of who we are and it’s an opportunity play a role in our community.

So what do you think?  Is all of this genuine?  Can a business really thrive from purely being genuine?

Most importantly, how does your business genuinely share what you have to offer?  We’d love to hear and learn from you.