Blog

Writer & Director Paul Shoulberg

There are jobs you simply do, that’s what most of us have, and there are creative passions that turn out to make you a few bucks, which very few are lucky enough to succeed at. One way to gauge the difference is the perception of children.  If, as a child you heard of an occupation and immediately felt you would rather eat raw spinach with no ranch dressing while sitting in the adult church...

The Uptown Cafe – Michael Cassady’s 40 Year Painting

LISTEN HERE: There are some businesses that are integral in the fabric and story of a community. Think about the town you live in.  If someone asks, “What are some things I HAVE to do when I visit?” you immediately think of them.  Maybe the dive bar in that back alley, an ice cream shop that has handmade old-fashioned vanilla but you have to specifically ask for it, a barber shop...

23 – Secretly Canadian

Listen Here: Many of our favorite businesses were built out of someone loving something and then figuring out how to make it better. Yvon Chouinard created Patagonia because he loved rock climbing, hiking, and being outdoors.  Everything else stemmed from that. Ben & Jerry loved ice cream, Jake Carpenter of Burton snowboards just wanted to find the perfect ride.  There are lots of reasons...

Rock Paper Scissors: Telling Your Brand Story to The World

Us humans, we have all these labels for people, right. Some are mean like calling someone a nerd or a moron.  Some are self-applied like goth or grunge.  Some clearly state a specific spiritual philosophy like Christian or Pagan. Some are about ancestry, others skin color, still others define the generation you were born.  We use these words as a way to categorize traits or behaviors and all...

Episode 21 Loren Wood Builders

Our guest today builds houses. Really beautiful houses Hardwood floors with deep velvety purple finishes, huge windows full of afternoon sun.  Each home is unique and, like any good builder, his finished pieces have a stunning signature to them.  Loren Wood and his team of builders drop their heart and soul into every new build.  They pour foundations, frame walls, run electrical, pop about a...

BeeCorp: Saving Honey One Queen Bee at a Time

Our guest today has created smart solutions to specific problems that have plagued beekeepers for centuries. Her and the Beecorp team are taking on some of the key issues around a dying community of animals that we actually really need. Ellie Symes shares her story, how BeeCorp is solving key issues for beekeepers, and what she’s learned from being a CEO. Listen Here: Here’s an...

Life Insurance: The 4 Groups of Questions They’ll Ask

There are tons of ads about cheap and easy life insurance. The reality is that most policies have a whole set of questions you’ll be asked and the answers can change the price dramatically. Jeremy and JC Matthews from Simply Insurance get you prepared by explaining 4 important sets of questions you’ll need to be ready to answer. They include: 1. BASIC POLICY MEMBERS: The Owner: This...

Insurance for the Tech Industry

Insurance for Tech companies is totally different than other businesses but don’t waste that beachfront Raki massage worrying about it.  Whether you’re building SaaS products, tech infrastructure, or the next Amazon, we’re here to explain the insurance you need. Yes…we do have an embedded video on the topic: Here’s the eye crossing SaaS company insurance policy cheat sheet...

The Story of Lil Bub’s Dad

Ever dreamed of your pet going viral, meeting the stars, swimming in piles of virtual likes and shares, re-tweets and smiley faces? Maybe even making some dough from the love? I mean who doesn’t want fan mail, right? Our guest is fortunate enough to have experienced all of that-but here’s the thing, he wasn’t really dreaming of it. In fact, it turns out, most people who go viral don’t...

The Inkwell

Do you love the town you live in or do you long to move somewhere else? Have you ever thought about why you feel whatever way you do? I’ve lived in Bloomington Indiana for most of the last 25 years and the more people I meet, the more stories build the thread of this town in my mind, the deeper connection I have with this place. I’ve always seen Bloomington as an oasis. The college town in...
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