Jay Baer — How To Explode Your Word of Mouth Marketing with Talk Triggers

When McKenzie and I started Shine Insurance I had very little knowledge of how to run a business and even less about how to sell something.  I had been a teacher for 13 years.  People brought their kids to my classroom and if I bombed, the immediate consequences were pretty limited. I also knew that most people don’t like insurance or insurance agents very much. Along with people in the...

The Price of a Good Laugh with Mat Alano-Martin

 One of the great things about entrepreneurs is that they come in just about any category you can imagine. No matter what topic you name, you can bet there’s a business owner who’s mastered it. Take money for instance. Jeff Bezos is an incredibly rich guy, but at the other end of the spectrum, a homeless person is somewhere doing the best they can with the cards they were...

Why Stop at $4,000,000?

Today’s Hosts: Jeremy Goodrich – Owner of Shine Insurance Agency David Quick – Business Coach at Helping Bulls Thrive in China Shops The Crossroads episodes of Scratch Entrepreneur are all about solving a specific growth point for our guest.  David and Jeremy ask probing questions during the first half of the show.  Their goal is to uncover the heart of the growth...

Crossroads: Budgeting For Your Launch with Ellie Symes

While I might not own a traditional tech startup, I still a love/love relationship with the tech world.  Maybe it’s because of the huge role tech now plays in the American Dream.  Or maybe the whole tech building process just fascinates me.  It’s simple, right?  All you have to do is come up with a solution to a pain point, build a model, and put a bunch of cool tech stuff into...

Tim Alison Says Screw the Naysayers

 I spend about 70% of my waking hours thinking about my business, but it’s not something I’m particularly proud of. With that much of my mental space filled up with work, there simply isn’t enough room for the things I love most– family, fun, exercise, nature, etc. Instead of engaging in these enjoyable activities, I usually find myself obsessing on details that should...

Be Golden Is Empowering Women

 We talk a lot about the concept of ‘building tribes’ on this podcast.  For our purposes, a tribe is a group of customers who love your company, appreciate your product, and feel like a part of something special because, well, they are. There are two primary reasons that the trial metaphor has always worked for me: You must be doing something right if you have a community of...

Selling Cities With Mike McAfee

We all have aspirations.  Whether it’s Elon Musk’s vision of a colonized, tunneled Mars, or a homeless kid sitting in school and trying to seem normal, every one of us dreams of a  better future.  Fortunately, there are as many versions of a better future as there are people who have them.  It goes without saying that everyone’s different.  And although there are some 7...

State of The Pod

Okay, now it’s time to get self-reflective. This week’s episode is all about Scratch Entrepreneur itself– how things stand now and where exactly we’re headed. Jeremy talks about why the podcast exists, how we do it, and where we’re at right now. After that, he talks about what’s coming next. Here’s a quick breakdown: Last week’s conversation with...

How to Get Your First 200 Customers With Jonathan Grzybowski

For the budding entrepreneur, standing at the edge of a new venture is equal parts exhilarating and bone-chilling.  In order to truly dive in, you have to strap into the harness of those who believe in you, lean over an abyss that’s devoid of salary and benefits, and jump.  Think about the moment you finally jumped.  What job did you leave? How long was it before you felt confident...

Crossroads – Scaling Your Business

  With today’s episode, we begin a series of on-air coaching sessions between business owners and executive coach David Quick. To get the series rolling, we start off with a session between Mr. Quick and ourselves– Jeremy and McKenzie Goodrich, the owners of Shine Insurance. Like many businesses, our company is at a crossroads. The question at the center of Shine’s...
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